Recently Released Market Study: Vegetables in France
Overall, the vegetables category posted volume growth in 2013 as a result of a key trend. Despite an average price increase of 10% over an 18-month period in France, vegetables witnessed increased consumer demand. Eating patterns shifted to reflect healthier diets among many consumers, supported by governmental campaigns that encouraged the consumption of five fruit or vegetable portions per day, as well as growing concerns regarding heart disease, obesity and diabetes. The vegetables category...
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