New Market Research Report: Pre-Paid Cards in South Korea
Polishes continued its marginal growth in 2013. A large number of the product categories in polishes have reached maturity, which resulted in little product development and steady market results. Dutch consumers tend to rely on a rather standard product range when it comes to polishing. Shoe polish continued to be the largest category with 45% of the total value share in the category in 2013. Metal polish accounted for the lowest share, claiming 10% of total value sales.
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