New Market Report Now Available: Incontinence in Japan
Incontinence products in Iran is a tissue and hygiene category which is rising from a very low base and per capita consumption remains extremely low. The category has only been available since 2007, when limited volumes of imported incontinence products entered Iran. Awareness of these products was initially extremely low, although once they became widely available, especially through chemists/pharmacists outlets, word of mouth acted as a very strong tool attracting the attention of many Iranian consumers and his generated demand....
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