Wound Care in France: New Research Report Available at Fast Market Research
Owing to other key innovations in 2012 and 2013, manufacturers are intensifying their efforts to generate added value in a mature category. However, none of the major distribution channels, the grocery retailers (leader in volume but not in value) and chemists/pharmacies (51% of the value sales) posted interesting performances in 2013. The former channel bears the brunt of a strong price erosion and private label encroachment. In the latter, in spite of the added value of growingly sophisticated products for...
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