New Market Research Report: Consumer Health in Nigeria
Consumer health in Nigeria recorded higher growth in retail value sales in 2013 when compared to the CAGR of the previous five years. A growing population that is more aware of the need for preventative measures (such as the use of vitamins and dietary supplements to prevent illnesses) and also enjoys better income helped drive the category. Furthermore, the fact that medical treatment in Nigeria is quite expensive means Nigerians prefer self-medication or advice from pharmacists, rather than...
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