New Market Study Published: Wipes in the US
In 2010, facial cleansing wipes was led by Procter & Gamble, and specifically through its Olay brand. Since then, Johnson & Johnson's Neutrogena brand has almost doubled its share, Unilever Home & Personal Care USA's Simple lifted its share by four percentage points, and Procter & Gamble fell to a distant third. This momentous shift in balance largely occurred due to the respective marketing efforts of Johnson & Johnson and Unilever. In Neutrogena's case, these efforts involved being one of...
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