New Market Study, "Vending in Austria", Has Been Published
During 2013, the leading retailers involved in vending in Austria continued with their attempts to rectify the previously negative image of the channel by emphasising premiumisation. In particular, packaged food vending and hot drinks vending became much more sophisticated in order to meet the changing needs of Austrian consumers and meet their increasingly high expectations. Furthermore, the trend for convenient and high-quality food remained a major driver of premiumisation in vending in Austria.
View full press release