Report Published: "Juice in Spain"
For another consecutive year, the economic recession was the main factor affecting the performance of juice in Spain. During 2013 Spanish consumers continued to adopt very rational purchasing behaviour, which affected sales of juice in two ways. On the one hand, the reduction in expenditure on non-essential products by Spaniards damaged the performance of the category in volume terms. On the other hand, the increasing demand for economy products and brands benefited private label and other...
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