Market Report, "Homeshopping in Portugal", Published
Internet retailing continues to erode the consumer base for homeshopping in Portugal, whilst at the same time discouraging new consumers from participating in homeshopping. An increasing number of Portuguese consumers are now computer-literate and have an internet connection at home. For these connected people, homeshopping is less convenient and less efficient than internet retailing, a channel which offers a much wider selection of products and allows consumers to be better informed before making a purchasing decision than via television, post...
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