Recently Released Market Study: Frozen Processed Food in Iran
Frozen processed food is a category with a very low base in Iran. Hamburgers were the only available products for many years and no other type could be found in the retail environment until several years ago. Key suppliers of hamburgers were mainly targeting foodservice outlets, leaving extreme potential for the retail environment intact. However, rapid changes in lifestyles of Iranian consumers in terms of an increase in the number of working women and westernisation of lifestyles, opened ways for...
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