"Carbonates in France" Published
Carbonates continued to face an unfavourable environment in 2013. Beyond higher taxes and weak purchasing power, the category also suffered from concerns surrounding aspartame, which has been constantly in the media spotlight since 2011. Sales in the on-trade were spared from these threats, in part because to drink carbonates out-of-home remained occasional and was still seen as a good alternative to alcohol. In addition, with the health and wellness trend gaining force, consumers showed growing receptivity to other healthier soft...
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