Just Released: "Home and Garden Specialist Retailers in Portugal"
In a paradoxical way, the Portuguese economic crunch had a positive impact on home improvement and gardening stores until 2011.The economic downturn actually reinforced the cocooning trend, which meant that consumers spent more time at home, and became more aware of their surroundings. Thus, Portuguese consumers improved their homes and gardens to make them more welcoming and easier to live in. Nevertheless, in 2012 the trend inverted. The lack of consumer confidence, due to rising unemployment...
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