New Market Research Report: Men's Grooming in Estonia
Reasonable growth was recorded in men's grooming in Estonia in 2013. Previously, taking care of one's appearance any more than daily hygiene requirements was perceived to be rather feminine by men. Therefore, resistance could be seen amongst Estonian men. However, in recent years more men gradually (although arduously) used a wider selection of male-targeted beauty and personal care products. Besides, men's consumption is not only of men's grooming products, as men occasionally also use their...
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