"Juice in Austria" Now Available at Fast Market Research
In line with the ongoing health and wellness trend which remains prevalent in soft drinks in Austria, during 2013 juice benefited from rising consumer demand for more natural products. This was evident in the substantial growth recorded in 100% juice and its most natural subcategory of not from concentrate 100% juice. In contrast, both nectars (25-99% juice) and juice drinks (up to 24% juice) recorded substantial volume declines in 2013.
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