Just Released: "Deodorants in Ecuador"
Diversification and advertising have been very important traits that have determined the growth in sales of deodorants. The most popular characteristics consumers look for in deodorants are long-lasting usage, antiperspirants and fresh scents, but there are many other attributes that are becoming more popular, such as soothing, antibacterial protection and patch-reducing features. However, as of 2012, deodorant variety has increased so much that consumers are getting a bit too overwhelmed, which is why marketing and strong advertising campaigns are very...
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