Grocery Retailers in Portugal: New Research Report Available at Fast Market Research
In 2013 current value sales in grocery retailers in Portugal declined by 2%, to reach ?19.8 billion. This was a slightly better performance compared with 2012. The acute drop in the employment rate, along with decreasing consumer confidence and disposable incomes, were the main factors explaining this negative trend. As a result, price and affordability became even more important to consumers at the end of the review period, leading to aggressive promotional strategies from the main retailers with the aim...
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