New Market Study, "Bath and Shower in Bolivia", Has Been Published
Bar soap accounted for 80% of total bath and shower retail value sales in 2012. Bar soap remains an essential product for the majority of Bolivian consumers. The widespread availability of bar soap and its affordability are the basis for its overwhelming popularity in Bolivia. The fact that the vast majority of Bolivian consumers belong to low-income socioeconomic groups means that it is unlikely that the popularity of bar soap will wane at any point for the foreseeable future.
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