New Market Study Published: Fragrances in Israel
In spite of the premiumisation which has been evident in fragrances in Israel for some years, during 2013 Israeli consumers remained generally price-conscious and purchased the majority of their fragrances at a price discount. The leading retailing distribution channel for fragrances in Israel remains pharmacies/drugstores, a channel in which retailers often offer premium fragrances brands at substantial price discounts. Meanwhile, the popularity of purchasing fragrances through internet retailing increased during 2013 due to the lower prices at which fragrances are...
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