Market Report, "Coffee in Argentina", Published
Consumer tastes are becoming more sophisticated as they are exposed to a growing number of coffee drinks through on-trade specialist chains that are expanding rapidly. As a means of controlling their spending, consumers are turning to offerings which allow them to prepare similar products at home, such as speciality instant coffee. Manufacturers are responding quickly to this trend, with Nestle introducing more instant speciality varieties and launching its Nescafe Dolce Gusto pods.
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