New Market Study, "Current Status and Future Trends of Chinese White-Box Tablets", Has Been Published
The growth trends in the global tablet market continue to drive major changes in the consumption patterns of end-market users. Capitalizing their cost competitive edge, Chinese white-box vendors have embraced disruptive pricing strategies and have succeeded in gaining significant market share. However, what make the low-cost strategy possible has inevitably led to squeezed profitability. How to survive with a low level of profitability and to create niche market demands are key future growth factors for Chinese white-box vendors. This report...
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