New Market Study, "Snack Bars in Israel", Has Been Published
Health and wellness continues to be the main decision factor when purchasing snack bars. These products are perceived as a relatively healthy alternative to chocolate and other sweet confectionery, as they often include fruit and/or whole grains. For example, products containing up to 100 calories per unit, such as Nature Valley's Thins, containing 85 calories, became popular over the review period.
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