Market Report, "Spreads in Israel", Published
Until 2013, Lotus (speculoos) spread was available in specialist shops and hypermarkets only in its non-kosher version. This spread is made of caramel biscuits and Israel is considered as one of the largest consumers of Lotus caramel biscuits in the world. In January 2013, Lotus spread was launched, distributed by Diplomat Distributors and gained publicity and interest among its audience to take it to a share of 0.4% of all spreads, despite its low nutritional value. It should be noted...
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