"Spirits in Sweden" Is Now Available at Fast Market Research
Spirits saw total sales decrease by 1% in Sweden in 2013. The declining volume development was due mainly to maturity and an on-going trend which sees many consumers migrating from high-strength alcohol to milder alcoholic beverages such as wine and beer. This migration is occurring as an effect of changing drinking patterns, with Swedes moving slowly towards more continental drinking patterns, where wine has a more important role, but also as a result of the health trend, with some consumers...
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