Recent Study: Biscuits in Morocco
Growth for biscuits in 2013 was underpinned by population growth in Morocco, as children and teenagers are among the biggest consumers of biscuits (especially sweet biscuits). Rising disposable incomes also had a positive impact on the category's performance, as did the growing tendency of urban consumers with busy lifestyles to snack between meals and eat while on the move. At the same time, retail volume and current value sales were bolstered by new launches, marketing activities and improvements in distribution.
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