Report Published: "Air Care in Russia"
Standard spray/aerosol air fresheners continued to dominate sales of air care at the end of the review period, accounting for 69% of overall value sales. These products are popular due to offering lower prices and a quick means of scenting and deodorising homes. However, consumers became increasingly sophisticated in their demand within air care during the review period. There was a growing focus on creating an attractive ambience in homes, with this resulting in consumers shifting to air care products...
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