New Market Research Report: Analgesics in New Zealand
Nuromol was launched by Reckitt Benckiser New Zealand Ltd in September 2011. The product contains 200mg of ibuprofen and 500mg of acetaminophen. The brand performed well, with value sales increasing by 377% between 2011 and 2013. Indeed, Nuromol's brand share of adult analgesics increased from 8% in 2011 to 29% in 2013. The brand now competes directly with combination products - analgesics category leader Panadeine, which held a 30% value share in 2013. Reckitt Benckiser New Zealand Ltd has invested...
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