Market Report, "Sun Care in Venezuela", Published
As a result of widespread information about damages caused by the sun and stronger concern about skin beauty, Venezuelans increased sun protection in 2013. Many consumers now see sun protection as a daily need instead of something to use in the event of having very long sun exposure. In this regard, higher SPFs are now preferred. Joined to relevant demand growth, firms raised prices of sun care products, especially in sun protection, and thus average unit prices increased by 70%....
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