Deodorants in Bulgaria - New Market Research Report
Value growth in 2013 was at 4%; an increase on the review period CAGR of 3%. This demonstrates that even during the years of fierce financial crisis, current value sales in the category were on the rise. On-going marketing campaigns, special offers, constant sales and promotions, intense commercials via TV, radio, billboards and on major sports events and concerts brought the effect desired by all companies. While promotions might have slightly slowed, deodorants is among the categories that offer alternatives...
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