Just Published: "Home Care in Japan"
Japanese home care saw slow growth during the review period as a whole, with this linked to maturity in many product areas and a declining Japanese population. However, growth was also constrained by consumers' economic concerns during the review period. Economic and environmental concerns also encouraged many consumers to buy refill packs in many product areas, with these using less packaging and offering a lower unit price. This trend further constrained sales growth at the end of the review...
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