Travel and Tourism in Guatemala - New Market Research Report
In June 2012, Guatemalan president Otto Perez Molina introduced the National Policy for Sustainable Tourism Development 2012-2022 in response to the country's rapidly growing and evolving tourism industry. The policy contained many goals, including reaching 2.8 million visitors by 2022 and raising foreign exchange earnings by 8% annually. The policy also focused on the development of a Ministry of Tourism and its coordination with key tourism stakeholders, particularly the Guatemalan Institute...
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