Irons in Hong Kong, China - New Market Report
Irons registered slightly slower volume growth in 2013 versus 2012. This was mainly due to the already high penetration rate of irons in Hong Kong. Consumers' demand for convenience drove the evolution of smart casual clothes that reduced their need to iron. However, the rising popularity of steam ironing systems for added convenience managed to benefit the current value as well as volume growth of irons in 2013.
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