Toilet Care in Japan - New Market Research Report
Leading player Kobayashi sought to bring the scent trend into toilet care in September 2013 with its launch of Bluelet Kaoru Toilet Senzai in in-cistern devices. This sought to blur the distinctions between air care and toilet care by offering a strong scent. The company thus sought to make toilet care more enjoyable. However, while this launch saw Kobayashi gain share, it failed to halt decline for in-cistern devices, which saw volume and current value decline by 1% and 2%...
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