New Market Report: Footwear in Indonesia
According to trade sources, consumers nowadays are not only looking only for good design when purchasing footwear; they are paying more attention to comfort. This means that the footwear must be made from comfortable materials, which translates into a higher unit price. Furthermore, manufacturers answered this demand by launching new premium products which not only had more sophisticated designs, but were also more comfortable. For example, the leading player Sepatu Bata came up with a new premium brand, Ambassador, which...
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