Beauty and Personal Care in Kenya - New Market Research Report
Increased competition in the beauty and personal care market spurred growth during the last year of the review period. Availability of a variety of products for consumers to choose from, accessibility through growth in retail outlets and high end advertising adopted by industry players, are key factors that promoted growth in this market. However, value growth is slightly lower than it was during the review period, as whilst consumers are spending, they are being more cautious with their...
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