Womenswear in Colombia - New Market Report
Fast-fashion continues to influence the Colombian market, as the speed of change in trends is challenging companies, in particular some local and smaller companies, which have to launch more collections per year in order to compete and keep consumers returning to their stores. In some cases it poses challenges in terms of production costs and logistics. The presence of brands such as Zara, Mango, and more recently Forever 21, which arrived with products at very low prices, contributed to accelerating...
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