Designer Apparel (Ready-to-Wear) in the Philippines: New Research Report Available at Fast Market Research
While newly rich consumers may be more inclined to make their financial status evident by preferring designer apparel with noticeable logos, the purchasing decisions of more mature and discriminating affluent consumers are evolving. Designer apparel that can provide subtle sophistication is the emerging trend as evidenced by luxury brands that are using distinctive patterns as their trademark providing discerning affluent consumers the desired exclusivity without being too flamboyant.
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