Car Rental in Denmark - New Market Study Published
Car rental in Denmark experienced strong competition among category players throughout the review period, and this trend was also true in 2013. One of the outcomes of that competition is a restricted development in the unit price level. Car operators know that tourists are more price-sensitive than before and sometimes make their purchase decision solely after considering the price issue. Therefore, attractive prices for car rental are offered by players in order to increase their category value share.
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