New Market Report: Microwaves in Vietnam
Following the rapid rate of urbanisation, consumers are becoming busier working in big cities, which leads to a rising consumption of frozen foods. Microwaves appears to serve consumers well in terms of its ability to cook and defrost these foods in a rapid manner. Consequently, the category recorded spectacular double-digit growth during the review period. Its volume growth in 2013 was slower in comparison with the review year average, although it was higher than 2012's volume growth rate of 8%.
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