Beer in Egypt: New Research Report Available at Fast Market Research
Beer performed consistently well in 2013 compared to other categories, registering total volume growth of 8%. Unlike other categories, beer is well established in terms of off-trade sales. On-trade sales suffered across the board due to political unrest and army-imposed curfews which inhibited the opening hours of many on-trade venues. In addition, beer is generally better established amongst Egyptian consumers, boasting good quality, reasonable pricing and a long history in the country.
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