"Home Care Packaging in France" Published
The sluggish economy in France hampered the level of consumer purchasing power. French consumers paid more attention to their spending and showed higher price sensitivity by cutting down on non-essentials. Since 2010, Henkel has marketed its liquid detergents by adjusting their product and prices in order to come into alignment with the lower consumer purchasing power. As a result, the positioning of its X-Tra range as a low-cost liquid detergent enabled PET bottles to grow in France, which created an...
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