New Market Research Report: Surface Care in Japan
Japan suffered from instances of bird flu in 2011 and while there were no cases of human infection many consumers remained concerned at the end of the review period, particularly given outbreaks of bird flu in China and South Korea at the end of the review period. In addition, the rising incidence of norovirus in Japan during the review period further increased consumers' concern over the spread of viruses, particularly as mutated strains of norovirus were identified in over half...
View full press release