New Delhi, India -- (ReleaseWire) -- 03/17/2014 -- Digital marketers short on digital marketing skills can attend a one-day course of ConversionPath on Landing Page Optimization to shore up their ability. The 1-day training workshop trains the participants in conveying their marketing message efficiently, thus increasing conversions. The course walks them through techniques of creating high-converting landing pages. Students can choose between classroom/web based training.
“Getting your ads clicked is only half the battle won. The page your visitors arrive on must be persuasive enough to have them stay for some time and take stock of what you are offering. You need to master landing page optimization techniques to make sure that your investment in digital marketing brings for you the optimum returns,” commented a senior trainer with the company.
The workshop trains the participants in Identifying the potential and important landing pages on the website for optimization; Computing the cost for optimization; Creating an A/B and Multivariate Testing Strategy to optimize landing pages; Executing a landing page optimization test on the website as well as gauging the impact of these activities on engagement metrics like bounce rate, page depth and average time spent on website by visitors.
Seasoned trainers of ConversionPath conduct insightful training sessions explaining the subject with real-life experiences. The trainer added, “We discuss several elements that go into the development of landing pages, listing the variations which you should be testing. The perfect landing page is imperative for retaining customers and improving conversions.”
Landing page optimization is one of the conceptual training courses of ConversionPath, the others being Conversion Rate Optimization Techniques, Testing & Targeting Strategy, Web Analytics Implementation Strategy. Intended audiences of these training workshops are in-house marketers, content specialists, data analysts, ecommerce managers, merchandising managers and executives in the IT operations. Find here more about landing page optimization and other digital marketing courses they offer in Delhi.
Expertise of ConversionPath lays in conducting highly customized product as well as conceptual training for online businesses. They organize training programs on solutions like Adobe SiteCatalyst, Adobe Test & Target, Adobe Discover, Adobe Recommendations, Adobe Social, Google Analytics and Google AdWords. A training partner of Adobe in Asia Pacific, they develop consultative training programs in internet marketing for corporate clients. Visit here for information about Analytics training in India they offer.
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