Boston, MA -- (SBWIRE) -- 06/09/2014 -- Cough, cold and allergy (hay fever) remedies increased by 3% in current value terms thanks to the strong performance of leading brands in each category. Paediatric cough/cold remedies saw positive growth in 2013 (1% value growth) and the leading brands, Haven and Coldy, showed a marginal increase in actual sales value. Combination products and herbal/traditional cough, cold and allergy remedies also helped the strong performance of the category. The newly distributed Strepsils from 2011 increased remarkably in 2012 and 2013, which led to strong growth of cough, cold and allergy (hay fever) remedies overall.

Competitive Landscape

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Lotte Confectionery Co Ltd maintained the leading position with its popular candy brands. Mok Candy contains quince to relieve the throat and Anytime contains Xylitol for mouth and tooth health. These products are widely purchased for bad breath in South Korea so they have retained sales without huge fluctuation over the review period.

Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to decrease by a CAGR of 1% in constant value terms over the forecast period. Paediatric cough, cold and allergy remedies will decrease by a -2% CAGR in constant value terms as paediatric analgesics will be distributed normally for fever relief. Consumers will also shift to analgesics to relive fever, and they will also continue to see a doctor for children's cold symptoms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in South Korea?
- What are the major brands in South Korea?
- What is the impact of influenza vaccinations on the sales of cough and cold products?

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