Boston, MA -- (ReleaseWire) -- 06/13/2014 -- The fluctuating climate during spring, from September to November, causes people to get coughs, colds or allergies. In addition, levels of environmental and vehicle contamination continue to rise in urban areas. As a result, each year more people are affected by allergies, rhinitis, dry eyes and dry coughs.
Reasonable prices, strong availability and a high level of advertising are reasons for the good performance of the two leading companies - Kraft and Medifarma, which recorded respective retail value shares of 31% and 13% in 2013, specifically for combination products.
Despite the frequently changing climate and increasing levels of pollution boosting demand for cough, cold and allergy remedies, the category is expected to register a CAGR of just 3% at constant 2013 prices over the forecast period. This is because doctors are prescribing UTC medications and also pharmacists sell them without the appropriate prescription. Another factor limiting growth is sales of illegal products, which consumers buy because of their low prices.
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