London, UK -- (ReleaseWire) -- 02/25/2014 -- Social media has made it easier for charities to get their cause in front of millions of potential donors. This means that more and more charities are increasing their donations, thanks to site like Twitter and Facebook. The reason that social media sites are so useful for charities and charitable organisations, like Just Giving, is that they increase their visibility. Social media is a powerful force on the Internet. If one person sees a charity that they like, they will share the link with others, and some of those people will then share the link again. Essentially, social media sites like Twitter can help to give a charity a great deal of exposure, at little to no cost at all.
In 2013, Just Giving, a website that helps people to make donations to many different charitable organisations, received 2.5 million in donations, from Twitter alone. This amount meant that Just Giving’s donations from Twitter increased 70% in 2013. More than 100,000 people made donations on Just Giving after clicking on a link to the site. Traffic to Just Giving through Twitter also increased by 70% last year. This alone shows how powerful social media can be, and how much of an effect it can have on a charity.
For example, one person may decide to donate to a cause on Just Giving, such as Danny Sawrij’s donation page for the Jane Tomlinson Appeal, because they saw a link for it on Twitter. Sawrij is a business owner and philanthropist from the UK. Danny Sawrij is the managing director of the Leo Group. The company, which was originally known as the Swalesmoor Mink Farm, was founded in the 1970s, by Sawrij’s parents. In 1988, when Danny Sawrij was just 19 years old, he took over the company, and it was renamed Leo Group Ltd. Under Sawrij’s leadership, Leo Group Ltd expanded. Now, Leo Group Ltd. is also an animal by product and a waste recycling company, which also focuses on renewable energy. Danny Sawrij’s wealth is estimated to be around £360m and in 2013 he was ranked 932nd on the Sunday Time’s Rich List. To view Danny Sawrij photos and to find out more about the entrepreneur, visit the Danny Sawrij LinkedIn page.
Twitter is one of the most popular social media sites in the world. It is used by millions of people across the world. People use it to connect with friends, businesses use it to promote their services, and celebrities use it to keep their fans up to date. The site, which allows people to send messages called “Tweets” of a 140 characters or less, was founded in 2006. Twitter now has more than 500 million users.
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