Bethesda, MD -- (SBWIRE) -- 10/22/2012 -- Solutions Reservoir™, a marketing consultancy for high-tech industries, today announced that has released its User Guide to Selecting a Colocation Data Center (the Guide). The Guide is distinct in that it represents a position of strict, data center vendor neutrality, whereas other guides on the topic have been written and presented by a data center colocation company. Exemplifying this neutral perspective, the Guide even outlines aspects of commercial terms that a colocation buyer should seek. Although data center market conditions vary around the world, the principles expressed in the Guide have global applicability.

Commenting on the release of the User Guide to Selecting a Colocation Data Center, Darrell Tanno, Solutions Reservoir Principal, said, “Solutions Reservoir’s intent is that the Guide informs users and reduces the time needed to reach a data center colocation leasing decision, which is better for all parties involved”.

The Guide advises users to analyze their current and potential needs within a data center so they can understand that foreseeable needs will be able to be satisfied at or by the data center without undue cost or disruption. With this needs analysis in place, the Guide introduces five categories of evaluation criteria. Among these are basic gating items – conditions that any data center should to a reasonable degree – reliability and commercial terms. Of note, the Guide suggests that, at least in some rooms, data centers will begin to embrace the warmer operating temperatures suggested by ASHARE 2011 standards and that users who can take advantage of this will benefit from lower operating costs.

The User Guide to Selecting a Colocation Data Center is available at the Solutions Reservoir website.

About Solutions Reservoir™
Solutions Reservoir LLC is based in Bethesda, MD and provides interim marketing support in high-tech with specialization in the data center, data/telecom, cloud/IT and wireless/RF/satellite industries. Blending deep marketing and technical skills, it provides strategic and tactical interim marketing support with strength in product management and product/solutions marketing, and content creation to bolster its clients’ standing as recognize experts in their markets. Organizations lacking the blocks of time necessary to complete critical marketing projects, can draw upon Solutions Reservoir’s skilled and productive marketing expertise to come in, complete the task, and move on. In addition, based on its knowledge of the data center industry, Solutions Reservoir provides data center advisory services to select clients.

For more information please email info@solutionsreservoir.com or call 202-640-3932.