This study aims to provide thorough analysis of the global food traceability market. The market is segmented on the basis of equipment, technology, software, services, applications and end user markets. Key markets intended to be covered include smart PDA with GPS, thermal printers, 2D and 1D scanners, durable labels and tags , sensors and others. The report will include key technologies such as barcodes, RFID/RTLS, GPS, infrared technology and biometrics. Key software markets that would be covered in the report are warehouse software, farm and poultry farm software, ERP, quality management solutions, cloud computing, LIMS and other hybrid software. Service segments may include online traceability services, technology integration services, customized services and others. Key application areas would include meat traceability, fresh produce and seeds, dairy products, beverages, fisheries and aquaculture and others. The end user market will include food manufacturers, warehouse/pack farm, food retailer, defense and security departments, government departments and others.