Davis, CA -- (ReleaseWire) -- 01/31/2014 -- The advent of dental marketing is a relatively new development in online business promotions, and one company is trying to build awareness of the need for the specialty for dental offices in California. DDS Strategy has announced a major branding initiative to bring awareness to its industry-specific web design and traffic building tactics to dental professionals in need of targeting more customers. Search engine optimization is the major focus, but additional concepts, including local online marketing, social media signals, and mobile device accessibility is included as part of attracting new clientele.
“Dentists are frustrated by many dental clinics competing for the same local keywords, and they don't know where to go for reliable dental SEO services,” state representatives for DDS Strategy. The company reports it therefore provides SEO or other “services dedicated to dentists and adapted to the demands of a dental practice.” Reputation management via online branding is an additional component of the promotion, to set a clinic apart from its rivals. The firm also provides education for businesses promoting on the web about such considerations in running an online campaign. Check this video for some aspects of its dental SEO methodology.
Dental clinic owners using traditional promotion methods including advertising, community flyers, mail-order reminders, or networking referrals are aware of how increasing competition has diminished the effectiveness of these approaches, say observers of the professional marketing scene. DDS Strategy emphasizes the use of precision keyword research, diversified back linking and updated content on the office’s website, and other modern factors in website optimization to improve a clinic’s local ranking in the search engines. Dental marketing methods may also encompass off-site SEO factors such as video, image marketing (through sites like Pinterest and Instagram), and even webinars.
The specialized traffic building is designed to improve the standing of each dental clinic promoted by DDS Strategy, from increased customers to improved reputation management, according to the company. The future of web-based dental marketing is expected to continue to move in the direction of improving the total standing of the clinic, and increase in its accessibility to different sectors of the consumer electronics marketplace, from PC users to mobile customers. The company anticipates increased emphasis on using the Internet to improve the performance of local companies in California and elsewhere, in the months to come.
About DDS Strategy
"DDS Strategy" is a leading dental marketing company providing a wide range of online marketing services to credible dentists. The most popular online dental marketing services include dental SEO (search engine optimization) and video marketing.
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