Boston, MA -- (SBWIRE) -- 03/04/2014 -- At the end of 2012 Colombia entered the era of contactless low value debit card payments with the deployment of the PayPass technology of MasterCard, being the third country in the region to implement this technology. The launch was accompanied by the installation of POS by Redeban Multicolor or RBM (MasterCard's acquirer) in outlets with a high percentage of low value transactions (parking lots, drugstores, fast food outlets and cinemas, amongst others). The limit was set to 2 SMLVD (Salarios...

Euromonitor International's Debit Transactions in Colombia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Debit Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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