Boston, MA -- (SBWIRE) -- 08/22/2014 -- The 12% growth posted by deodorants during 2013 in current terms was one percentage point higher than the growth seen in 2012, mainly caused by inflation. Nonetheless, the impact on volume differs from one product to another. For example deodorant sprays together with deodorant sticks showed positive volume growth rates of 5% and 4%, respectively. Consumer preferences in deodorant formats in Uruguay vary with age as many older consumers shifted from sprays to other formats that are perceived as less aggressive on the skin, such as creams, roll-ons and sticks. Sprays, however, remains the most popular format in the country followed by roll-ons, as it is in these formats where companies have the widest product portfolios and the most value-added options.

Competitive Landscape

The top three competitors in deodorants in Uruguay are Unilever, with a 47% share followed by Colgate-Palmolive with 11% and Terry with 7%. The leading competitors in deodorant products account for 76% of value sales.

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Industry Prospects

There is significant penetration of deodorants in Uruguay therefore it is unlikely to record strong volume growth. Value growth is expected to be supported by product improvements and new product development in an already highly dynamic category. New product attributes are likely to be in line with the health care trend that has been seen in many industries and a greater consciousness about the bad effects of certain product use, which will stimulate companies into developing healthier options.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Uruguay market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Deodorants in Uruguay?
- What are the major brands in Uruguay?
- Which deodorant formats are seeing most dynamic growth?
- What are the key trends in product development?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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